I AM KENDRA
and I'm an Experience

  • Designer

  • Analyst

  • Expert

The Services I offer

Wireframes

I provide blueprints for design, from user flows and low-fi sketches to high-fi interactive wireframes. My focus is always on finding the best way to communicate solutions to stakeholders, product teams and the end user.

Research

I like to marry the latest interaction styles with what I know is desired by the target market - then test my ideas. Some methods I use: competitive research, surveys, forums, card sorting and user testing.

Design

My base education is in traditional illustration and graphic design. I have a core understanding of the design process and I am very knowledgeable of current web and mobile best practices. Form + function = ♡

Ninja Skills

The title is a lighthearted label for what I can describe as my ancillary skill-sets. Over the past 16years, I have worn many hats to insure a projects success. I have acted as a technical director, product owner, business analyst, QA and technical writer. I enjoy crafting user stories and seeing projects from start to fruition.

Hello, I am Kendra Cooke...

I'm a user experience designer born and raised on the eclectic streets of NYC. I have been in the web/digital design field for 16 years and have had the pleasure to work with companies like Universal Studios, American Express and Kaplan Inc. I am currently the user experience manager at Equinox.
I have a vast background in the arts, from fine art to digital and thrive on creating delightful user experiences.

View my Works
100

UI/UX

50

HTML / CSS

80

Web Design

90

Research / Analysis

The works I am proud of

Training App

equinox.com

Personal training is a sought after, lucrative offering for Equinox, generating a quarter of its sales revenue per year. To provide the best service to our members, we designed a scheduling application that allows both members and trainers to easily schedule time to workout, track workouts and to manage their business at Equinox. For this project, I help provide end to end experience services such as usability testing, flow charts, wireframes and design.



ABOUT THE TECHNOLOGY:
Both the trainer and client application(s) are responsive web apps built using .Net, HTML5, JavaScript, jQuery, Backbone JS. The client experience is also available within the iOS app.

MY ROLE:
Manager (1 additional employee) ux designer and UX testing facilitator(for pieces I did not design)

equinox logo

For over 20 years, Equinox has been known for its unparalleled experiences in the health and fitness forum.

Health Blog

q.equinox.com

Equinox has expanded their offerings to include a lifestyle blog, that is available to everyone. As a leader in the health and lifestyle industry, the content is popular and helps to improve the Equinox cache' in the industry. In order to provide Q content to a broader audience, we redesigned the Q blog to be a responsive website.

ABOUT THE TECHNOLOGY:
Q is a responsive web app built using .Net, HTML5, JavaScript, Backbone JS.

MY ROLE:
Manager (ux designer and web designer) as well as ux designer

Q is a subsidiary of Equinox Fitness, and is a highly regarded lifestyle and fitness publication

J2fit

Fitness Website

j2fit.com

The team of J2Fit required a responsive site as well as custom photography that could be accessible from multiple devices to advertise their varied health services. I also provided logo and apparel design. I continue to work with the J2Fit team to build their growing brand.

ABOUT THE TECHNOLOGY:
Wordpress, Bootstrap, LESS, CSS, HTML5, JavaScript

MY ROLE:
Project Manager, Business Analyst, UX Designer, Web Designer and Creative Director for Photography

J2Fit (Journey To Fitness) is a team of expert fitness professionals who specialize in providing coaching in strength training, conditioning and nutrition.

Blink Kiosk

Membership Kiosk

blink.com

Blink offers a number of purchasing options, many purchases happen online or through an in club kiosk. The original kiosk was a large machine with custom software that could only be run locally through that specific kiosk station, making maintenance an expensive chore. A project was initiated to create a web application that could be viewed from a tablet that can easily be attached to a stand for customers to purchase membership. This project is projected to save considerable money in hardware up keep and maintenance man hours.

ABOUT THE TECHNOLOGY:
.Net, Bootstrap, LESS, CSS, HTML5, JavaScript

MY ROLE:
UX Manager, Art Director

As a value fitness facility, Blink offers affordable membership options and the cleanest, friendliest gyms you can find in NY.

Seminar

Synchronous Seminar

kaplanuniversity.com

Online education at Kaplan University is created around the principle of using advanced technology and enhanced delivery methods to make classes easy to access and use. In my time at Kaplan, I acted as product manager on an online synchronous learning platform called KU Seminar. This application allowed instructors to conduct real-time lessons to students through the use of audio, video, whietboarding and other customized learning tools. Launched in 2004, this application was advanced and preceded other user friendly web conferencing systems such as Adobe Connect and GoToMeeting. This system is still used as the premier learning module in Kaplan University programing.

ABOUT THE TECHNOLOGY:
.Net, Flash/Flex

MY ROLE:
Product Manager, UX Designer

Kaplan University is an institution of higher learning dedicated to providing innovative undergraduate, graduate, and continuing professional education.

User Research

User Research

At Equinox and Kaplan, I established a research protocol and conducted formal user observations. I present results to all levels of the executive team and I communicate results in simple, yet memorable, ways. I specialize in one-on-one user interviews and ethnographic observations.

At the onset of a large scale project, I am often called upon to help conduct competitive analysis to insure we explore our options and define our place in the market. As an example, for the Equinox fitness platform, I compared multiple workout planning features and applications to analyze workout taxonomy and fitness tracking.

Equinox Logo

For over 20 years, Equinox has been known for its unparalleled experiences in the health and fitness forum.

Personal Training

PT Marketing

equinox.com/personal-training

Members of Equinox are offered a variety of personalized fitness services such as personalized fitness assessments and in-depth training based on your fitness level and interests. The member site allows the individual to manage their existing training accounts as well as sign up and purchase offerings.

ABOUT THE TECHNOLOGY:
.Net, Bootstrap, LESS, CSS, HTML5, JavaScript

MY ROLE:
UX Manager, UI Designer

For over 20 years, Equinox has been known for its unparalleled experiences in the health and fitness forum.

Credit Card Checkout

Visa Assistant, similar to Google Wallet or PayPal, was a designed to be a quick, simple, secure way to use your Visa credit card for online purchases.

MY ROLE:
UI Designer

visa logo

Marketing site redesign

blink.com

Blink, a leader in affordable fitness options, wanted to revamp their web presence, and reach a larger audience with a mobile optimized website. The goal, to increase online sales. In order to identify potential issues with the user experience, a usability study was conducted and recommendations were provided to improve content, site hierarchy and transactional flows.

In addition, I helped spearhead the creation of a KSS Styleguide to help keep the website easily maintainable and consistent.

ABOUT THE TECHNOLOGY:
.Net, Bootstrap, LESS, CSS, HTML5, JavaScript

MY ROLE:
UX Manager, UI Designer, Art Director

As a value fitness facility, Blink offers affordable membership options and the cleanest, friendliest gyms you can find in NY.

Keep in Touch with me

Like what you see? Have a question about user experience, design or unicycling? Send me a message, I'd love to hear from you.

View my Resume